About Us

Who’s Behind The Soft Landing?

My name is Alicia Voorhies and I’m a recently retired RN with a specialty in developmental disabilities, autism spectrum, seizure and behavioral disorders. I worked for most of my nursing career as Director of Nursing for a local non-profit organization, caring for people with developmental disabilities in a home-based setting. While I loved my job and the amazing people, I began to suffer from that old familiar burn out, so I decided to take a nice long sabbatical to spend time with my Knight in Shining Armor and three fantastic kidlets. The down time gave me the time and energy I needed to begin pursuing my long-time passion for alternative health, and quickly turned into a full-time pursuit of all things less toxic.

How It All Began

It all started when my sister, Joanie, moved to South Carolina for a short work stint. She called me one morning after taking her son to the new doctor for a check-up, where she had been told to immediately throw out all clear, hard plastic bottles. She was beginning to worry that she was dealing with a doctor who was off his rocker, so she turned to me, the medical research geek for help

I set out that day to prove him wrong, but in the end, hundreds of medical studies would only prove him right. The more studies I poured over, the more I began to see a pattern of chemicals leaching from plastic to cause endocrine disruption – especially in children. I was shocked, to say the least, and dumped my pre-conceived ideas concerning plastic baby bottles.

Our Mission

As I began looking for safer options, I realized how limited the information was and how few options were available. A growing awareness of environmental toxins quickly became a mission to care for my own children and newborn nephews. Before long, a highly motivated search team grew from my concerned family members. Now, my three sisters, our Mom and I work together to find the best alternative eating gear for our children and yours.

The Soft Landing Store is the first of its kind, offering over 55 brands of 100% BPA, PVC and Phthtalae-free products in one convenient place. Our goal is to take the headache out of making the switch to safer eating gear for busy parents.

We created The Soft Landing Blog as a way to share our years of research with other concerned parents. You’ll find eating gear reviews based on our own personal experience, updates on current toxic plastic research and quick reference shopping guides. Our product research has been cited by ABC News, Newsweek, the New York Times, the Kansas City Star and health-conscious websites such as National Geographic’s The Green Guide, Enviroblog and Healthy Child Healthy World.

Contact Us:

We enjoy talking with our readers and would be happy to answer your questions!

Email us anytime at info@thesoftlanding.com or call toll free within the U.S. at 888.280.6621 and we’ll help you to the best of our ability